Le jardins de la Comtesse is a French brand that sells home and outdoor products, baskets and accessories for picnics all over the world.
We are real “picnic addicts” and for this reason we have been selected by the brand to increase the brand identity and to enter the Italian market.
For the collaboration with Les Jardins de la Comtesse, we created a blog article, aimed at our main target audience such as Italian couples, in which we helped organize a romantic picnic at home.
Especially in a year like 2020, characterized by restrictions and social distancing, our article has been very inspiring for couples but also for families with children.
We have also created two Instagram posts of which:
- a flatlay accompanied by a Call to action to engage users, asking them where they would like to have a picnic
- A romantic mini-video, shot at home, in front of the fireplace, asking users what they would bring for a virtual picnic.
We also made some instagram stories for the company in which we Unboxing the contents of the basket and provided photographic material and short videos that the company constantly uses for the feed content and its editorial plan.