Hello Hotelier! Have you already started doing Lead Generation or were you just thinking about it? We know that often the most complicated thing is to find the so-called “unique product”, the Magnet, that valuable content to convince users to subscribe to theNewsletter.
Do you think the discount on the next booking is the best leverage?
This is not true!
Often the discount has a limited time period and can also cause you a non-indifference loss on the total turnover.
There is another free content you can offer and it is a Guide
We give you some ideas here:
The classic content to offer is definitely a travel guide and within it you could insert:
- Unmissable places
- Hidden places
- Recommendations for first-time visitors
- Useful numbers and addresses
- Prices of the main attractions
Collect all the typical dishes and traditional recipes of your area, insert those that in your opinion are the best restaurants, bars, pizzerias, etc. and creates a delicious guide that the user can read and keep for his next trip.
Photo Spot Guide
This is certainly a very original content to be offered above all to a very young target. This is a guide with the best corners and spots to photograph in your area.
Do you know who could help you do this? A travel blogger!
Calendar of holidays and events
Other useful content, also to help the user plan the trip, is a calendar with the unmissable winds scheduled:
parties, festivals, tours, concerts etc.
Remember to create Digital Guides perfectly readable even by smartphones, clear, short and with beautiful and captivating images.
Not sure how to create a Digital Guide?