Hello Hotelier and welcome / welcome back to the blog.
We know that the period is not the best (for the second time in this 2020) but now is not the time to give up.
Remember: you’ve made investments, your employees rely on your common sense, and this situation can’t last forever! What to do in this period? Talking and continuing to talk to users and this time what you will need to communicate are the security measures adopted against Covid.
How can you communicate the security measures adopted to deal with the Covid emergency? Here are some solutions:
He begins to insert an extraordinary email in the editorial plan of the Newsletter in which to inform guests and subscribers of all the measures taken.
Furthermore, to date, travel is only permitted for health or work reasons … you could offer aspecial discount for business travel.
Put aside the Social editorial plan drawn up for social media and create a new one in which to insert at least 1 / 2 posts per week in which to show all the precautions well. Let’s give you an example to be clearer:
- Photo showing the certification of the sanitation of the premises
- Post in which you insert a photo with buffet served at the table and explain how breakfast takes place
- Images in which you show the totems with sanitizing column placed in the various rooms of the hotel
- Photograph of the entire staff with masks and gloves
You could also make a video or maybe some stories but don’t forget to continually remember your seriousness in dealing with Covid with the right measures to protect guests.
THE WEB SITE
Don’t forget to update the website if you haven’t already.
Insert a pop-up or a specific page where you once again specify the measures taken.
You must always, everywhere and in any case reassure guests, today there is nothing more important than being impeccable from a safety point of view.
And then … the usual recommendation: don’t stop talking, communicate, stay in touch and clearly visible to your followers, guests and potential guests. Safety is important but keeping the memory of your facility alive is also never to be underestimated!
Do you need help with the communication and marketing of your hotel?
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