I write this article that, who knows maybe public without even rereading it, because I had assumed that it was jet; it’s three o’clock at night, me, my dog and my insomnia are on the couch listening to the crowd of thoughts that cross his head (the dog does not, he sleeps of course!). We are in the midst of collaborations, some concluded and others planned… but I don’t feel satisfied. So you know what I do? I vent with you and I tell you: Don’t be a travel blogger if….
Don’t be a travel blogger if you think the facilities will contact you to host you
No, most of the time, when you don’t have about 12345678910K fans, you have to become like Kim Kardashian’s shoulder view for:
- Create a beautiful project
- Structure it in detail
- Prepare a presentation
- Select companies, facilities and institutions
- Contact them and wait for an answer that maybe does not arrive because the mailbox is not opened since it was created !
Don’t be a travel blogger if you think the material you produce will be expertly reused by your partners
Ah, that’s the most absurd thing in fact. When a facility contacts us or when we close a collaboration, in our agreements we are always very clear about the material we are going to produce: whether it’s an Instagram Stories or an advertising campaign we spend a lot of time to:
- Create strategy and visual
- Select material
- Work the material
Yes, but then I wonder… is that stuff where it ends up? I can assure you that many facilities have never fully exploited what they paid. Do I have a useless problem? Maybe it’s but… here we work, we don’t go to scrounge holidays!
Don’t be a travel blogger if you don’t have followers on Instagram
Okay, I shot it big, but it’s really a provocation that I throw at the facilities and the agencies: do you know that you can choose the people to work with based on other metrics? I don’t know, also try to look at the quality of the content or captions sometimes… Bho you never know!
Now that I think about it I should have captioned this paragraph: “Don’t be a travel blogger if you’re not Chiara Ferragni… don’t be your own blogger.”
Don’t be a travel blogger if you think you’re just talking about travel
This too must be explained: differentiating the topics is fundamental and often also a real anchor for our blog but I can assure you that, an account is touching various topics and an account is touching the bottom! I’ve seen Stories that you humans can’t even imagine. Now don’t be shy I know you’ve thought it too, too!
I could add many other points like: the emails coming in from people who take you to a travel agency, the unlikely collaborations that propose you, the people who snubbed you but, I think I’ve disheartened you enough. The truth is that if you really want to be a travel blogger, you have to consider the trip your escape, your addiction, your salvation.
Produce beautiful content, keep writing, waste time and throw blood at it, invest, even book out of your own pocket when you feel it’s time to leave and continue to seek the beauty of the world without too much expectation.
Not only blogging lives the traveler…