You have often asked us for some ideas for a letter of collaboration with hotels and accommodations that was effective or inspirational. We had always put off the topic and it will surely make you strange because you know how important sharing is for us.
So why didn’t we ever share our Collaboration letter? Because you know well, we also told you in our Instagram Stories on Marketing, at the base there must always be a value project, something unique that brings advantages to the structure and the territory.
In addition, we would like to clarify that you must NOT copy-paste; behind a structure there are people and it is respectful to write a personalized letter, after a correct analysis of the structure, verifying that it is actually suitable for your target.
However, we can give you some ideas so that you can write your own that enhances your proposal and is professional.
Collaboration Letter: the recipient
To the kind attention of …
The first thing is to find the right email address. Direct messages are no good!
Try to understand if the image and communication of the structure are handled by an agency, if there is an internal Marketing department, or search for the director’s email, perhaps with the help of Linkedin.
Presentation in brief
Hi, I’m …
Name and surname are essential to show who is behind an account name.
Then write what you do in life or what’s your job
Introduce yourself as the founders of our blog, attaching the link, of course.
So in our case we will write:
“Digital marketing specialists, content creators, founders and authors of the Italian blogwww.beboheme.com.“
This is time to talk about your blog, the active articles, the style and everything related to it.
Here is another example:
Be Bohème, is a blog Focus on travel and tourism.
The theme of the journey follows a precise bohemian life Motiv.
We also take care of paid Adv on Google, Facebook and Instagram of each of our posts.
At this point, talk about your project, the topic of your trip and the expected period. Therefore, specify why you think that structure could well lend itself to your project and why it is suitable for your audience.
One more example:
We believe that our readers / followers are perfect for this structure:
Average monthly salary 1500-2500 euros
They prefer travel by car
Lovers of international cuisine
So now you can make your proposal in exchange for a period of hospitality:
• Detailed photoshoot of the structure
• blog posts
• Instagram Stories
• Content on Pinterest.
Video on Igtv
Do not forget to always leave the door open to discussion, to a possible counter-proposal or to a negotiation that may be advantageous for both parties.
Don’t forget to always attach your Mediakit with all the useful data and of course your contacts.
And more advice … really follow that structure, find out about its history, its services, style and communication.
It ‘s no sense to ask for collaboration with a structure with which you have never interacted or followed on social networks.
Be professional and prepared but above all, even if no answers will come or be negative, do not demoralize yourself and continue working on your blog and your readers.
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