{"id":9256,"date":"2020-06-22T09:16:01","date_gmt":"2020-06-22T07:16:01","guid":{"rendered":"https:\/\/www.beboheme.com\/2020\/06\/22\/newsletter-for-hotels\/"},"modified":"2020-07-03T13:52:06","modified_gmt":"2020-07-03T11:52:06","slug":"newsletter-for-hotels","status":"publish","type":"post","link":"https:\/\/www.beboheme.com\/en\/2020\/06\/22\/newsletter-for-hotels\/","title":{"rendered":"Newsletter for Hotel"},"content":{"rendered":"

And you use the newsletter for your hotel? if the answer is no…this is no good! <\/p>

Don’t think that people don’t like newsletters because they receive a lot of emails every day, it depends on the newsletter. <\/p>

Please note that you sign up (in most cases) of<\/em> your own volition, to stay up to date or to receive discounts and promotions… why shouldn’t the newsletter work for your hotel?<\/p>

Here are some golden rules to follow for the hotel newsletter<\/h2>

Use an email marketing program<\/strong><\/p>

Depending on your marketing automation skills, choose the best platform. If you are not an expert, Mailchimp<\/a><\/strong> will be fine, if you are at an advanced level, you could use Active Campaign<\/a><\/strong>;<\/p>

Determine the cadence of the consignments;<\/strong><\/p>

Don’t overdo it, probably one email per month will be ok!<\/p>

Say hello<\/strong><\/p>

Remember to set up an email for all new subscribers, reminding them of the benefits of being subscribed to your newsletter;<\/p>

The editorial plan<\/strong><\/p>

As with social media, you also need an editorial plan<\/a><\/strong>for mailings. Now establish the discount to be proposed or the story to be told for each item.Try to organize your editorial plan for at least 3 months in 3 months.<\/p>

Newsletter: some ideas<\/h3>

To help you, we give you some ideas to be included in the organization of the contents of your newsletters. They are simple ideas but they will be really useful to you just to find inspiration.<\/em><\/p>