{"id":12576,"date":"2020-12-03T14:00:00","date_gmt":"2020-12-03T13:00:00","guid":{"rendered":"https:\/\/www.beboheme.com\/?p=12576"},"modified":"2020-12-02T08:47:07","modified_gmt":"2020-12-02T07:47:07","slug":"instagram-ads-and-followers","status":"publish","type":"post","link":"https:\/\/www.beboheme.com\/en\/2020\/12\/03\/instagram-ads-and-followers\/","title":{"rendered":"Instagram ads and followers"},"content":{"rendered":"<p>Hello hotelier (and not only)! If you&#8217;re here it&#8217;s because you want to find an answer to the question that everyone has been asking for months now: &#8220;<em><strong>but do instagram ads work?&#8221;<\/strong><\/em><\/p><p>The answer may seem ambiguous and it is &#8230; it&#8217;s up to you!<\/p><p>Let&#8217;s start by saying what you have already read on 200 sites: <strong>what matters is the content!<\/strong>This is absolutely true because, the more your content will be of quality and value, the more you will have the chance to get not only likes but also followers.<\/p><p>So you have two choices:<\/p><ul class=\"wp-block-list\"><li>Choose from the content you have what you think might be more attractive<\/li><li>Create ad hoc posts to sponsor with a well-defined strategy<\/li><\/ul><p>Now let&#8217;s start and see how to sponsor on Instagram in a simple way with <strong>HIGHLIGHT<\/strong> and then adjust the shot with the <a href=\"https:\/\/www.beboheme.com\/en\/?p=12569\"><strong>ADS MANAGEMENT<\/strong><\/a> app.<\/p><p>The goal you will choose will be <strong><em>Profile visits.<\/em><\/strong><\/p><p>The goal you will choose will be Profile visits.<\/p><p><strong>Attention<\/strong>: the budget is essential and should not be less than 5 euros per day; we know a lot but, by sponsoring from the app and not from the Facebook business manager, this is the minimum if you consider that your content will appear on these placements:<\/p><ul class=\"wp-block-list\"><li>FEED<\/li><li>EXPLORE<\/li><li>STORIES<\/li><\/ul><p>Once the campaign has been set, our Instagram sponsorship passes an <strong>Analysis phase,<\/strong> in which Instagram makes sure that everything is correctly set up and the chosen creativity is suitable.<br><strong>Having obtained the approval, remember:<\/strong> do not change anything within the campaign for the first 2-3 days, this is the time it takes for it to settle.<\/p><p>At this point, we recommend that you download the <strong>Ads Management<\/strong>app and monitor your campaign from there.<\/p><p>So consider these metrics especially:<\/p><p class=\"has-medium-font-size\"><strong>Coverage<\/strong><\/p><p><strong><em>What&#8217;s this:<\/em><\/strong><br>the number of people who have viewed your listing at least once<br><strong><em>What is it for:<\/em><\/strong><br>To understand how many people your ad reaches and then evaluate if your audience is large enough<\/p><p class=\"has-medium-font-size\"><strong>Click on link:<\/strong><\/p><p><strong><em>What&#8217;s this:<\/em><\/strong><br>how many people clicked on your ad<br><strong><em>What is it for:<\/em><\/strong><br>to understand how many people you reached were actually interested enough to take this action<\/p><p class=\"has-medium-font-size\"><strong>Cost per click:<\/strong><\/p><p><strong><em>What&#8217;s this:<\/em><\/strong><br>the metric that tells you how much you spend for each click you receive<br><strong><em>What is it for:<\/em><\/strong><br>to understand how much &#8220;these actions cost you&#8221;. Don&#8217;t evaluate this metric just to figure out how much you will ultimately spend;<br>In fact, if your goal is visits to the profile, the actions to be performed for a user are few:<\/p><p>The user sees the sponsorship, Visit your account and Stop<\/p><p>Yes, because the goal that Instagram offers you is just that.<br><strong>The &#8220;follow&#8221; action is a plus and depends precisely on your content.<\/strong><\/p><p>But in any case it is a goal that should have a low cost per click, so remember that the target must be the right one, highly profiled and the content really interesting for it.<\/p><p><strong>From the Ads Manager you can improve your ad:<\/strong><\/p><ul class=\"wp-block-list\"><li>Try to decrease or increase your audience<\/li><li>Increase your budget (<em>decreasing it almost never helps)<\/em><\/li><li>Change the placements <em>(generally we eliminate the positioning stories since the post format is not optimal and brings with it a small section of the text that is however useless and aesthetically not pleasant)<\/em><\/li><\/ul><p>Remember that when you make a change, your ad is re-analyzed and only later, when approved, does it restart.<\/p><p>Do you need advice for your instagram ads? Do you want to ask us a few questions about your specific case? Contattaci attraverso questo <strong><a href=\"https:\/\/www.beboheme.com\/en\/contact-us\/\">form<\/a><\/strong> oppure inviaci un messaggio su <strong><a href=\"https:\/\/www.instagram.com\/bebohemeofficial\/?hl=it\">Instagram<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Hello hotelier (and not only)! If you&#8217;re here it&#8217;s because you want to find an answer to the question that everyone has been asking for months now: &#8220;but do instagram ads work?&#8221; The answer may seem ambiguous and it is &#8230; it&#8217;s up to you! Let&#8217;s start by saying what you have already read on&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.beboheme.com\/en\/2020\/12\/03\/instagram-ads-and-followers\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":12563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1177],"tags":[],"class_list":{"0":"post-12576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-agency","8":"entry"},"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram ads and followers &#8902; BE BOHEME - Blog di Viaggi<\/title>\n<meta name=\"description\" content=\"do instagram ads work? 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